Make Informational Interviews part of your Job Search Strategy!

A valuable job search tool often overlooked is the informational interview. The purpose is to talk with people in the industry, or in the position you are interested in to 1) confirm it is the right place for you and your skills, talents and goals, 2) to add information to your knowledge base on this industry or job, and 3) to obtain suggestions on additional contacts in the industry, thereby building your network and your knowledge. Your goal is not to secure a job or even a job offer, (although that could be a dream come true) but to gather more information while on your career transition journey.

Keep in mind that an informational interview is all about “them”, the person you’re interviewing. Their time, their business, and their information is extremely valuable, and you must let them know how much you appreciate the opportunity to meet with them and share in those things.

Here are a few tips for successfully using this advanced component of your job search:

Ask for only 30 minutes of their time. As mentioned, “time is money” to busy business people, so assure them while you’re setting the appointment that you will not take longer than that.

Be clear with them about the purpose of the meeting so they understand your intention. Some may not be familiar with this tactic, so carefully explain that you are gathering information and would like, at their convenience, to learn their ideas and to gather their expert input.

As their time is of the essence, it is your responsibility to be prepared for the interview. Here are some ideas for questions which can be customized to meet your needs:

In your opinion, what are the most critical factors for success in this field/industry/position?
Are there any licenses, certifications, or degrees required?
How did you get into this profession/position?
How long have you been in this position?
Is there a particular career path one should follow in order to get to your level?
Can you give me a description of a typical workday or workweek?
Which parts of your job/business do you most enjoy?
What could affect future opportunities in this field? Is it growing?
What qualities and skills do you look for in a person when adding to your team?

And always end your meeting with:

Who else do you suggest I talk to?

You will want to use these questions as a guideline in order to get conversation flowing between the two of you rather than drilling them with question after question. Let them open up and share with you, thereby building rapport.

Keep your eye on the clock, subtly, during the actual meeting. They will think highly of you and even be grateful for your calling attention to the fact that “we’re coming up on 30 minutes and I don’t want to take any more of your time…” You may find that they are enjoying the discussion and give you more time than expected, but let them make that call.

Send a hand-written follow up thank you note expressing your gratitude immediately. It’s a good idea to send another note later to share with them your progress or any interesting information you think they’ll appreciate. For all you know, this contact could become a valuable resource, customer or friend in the future and a valued member of your network.

Remember, this is not a job interview. You are the one who initiated the meeting and you hold the key to its success. Plan, prepare and practice your questions beforehand and you’ll be completely comfortable as you get into conversation with them. Most people like talking about themselves, their business and how they became successful. They in turn will be open to giving you suggestions and sharing their expert advice.

Make yourself memorable – just asking for a chance to conduct this type of meeting will do that. Be professional, respectful, and appreciative.

Good luck!