Have you “Googled” yourself lately? Probably a good idea… here’s why:
I heard recently that 87% of recruiters “google” their candidates to see what’s out there on the internet about people they may consider hiring. Especially if you, or someone you know, are in job search mode with a resume in circulation, I’d advise checking what comes up when you enter your name in the search engines. Anything on the internet such as blog entries, association membership news, articles, and donations to charities with your name, may be listed and available for anyone to read. Even your Amazon.com wish list could be there as that is public knowledge (I recently asked Amazon about this one myself). Make sure all information that comes up, even your wish list of books, is familiar to you and enhances your reputation.
Another way of looking at this is as a valuable marketing tool. Make it work for you, not only in job searches, but also in building your professional credibility and marketing yourself and your business. Here are just a few ideas:
Post to your own blog or make comments on others related to your area of expertise
Write articles and submit to local publications and online article directories
Speak at association meetings and ensure they’ve listed you in their online newsletter and calendar
Write book reviews on the Amazon and Barnes & Noble websites
Join one of the online social networking groups like Linked-In
Take an active role in an organization where your contribution may be noted online and be sure you’re listed in their membership directory
Next time you are “googled” by a client, investor, or potential employer, having implemented a few of the above ideas, you’ll make a much more impressive splash on the web. The world is much smaller, thanks to the internet, and information about us is out there whether we like it or not – let’s use it to our advantage!
I invite your comments! For more information about my company's Career Development Services, please visit www.LousbergUnlimited.com
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